Designing products that simplify complexity.

Product Designer specializing in fintech and marketplace experiences, transforming complex workflows into intuitive products that people trust and enjoy using.

Explore My Work

SELECTED WORK

Case studies of complex problems and thoughtful solutions

A selection of my recent work at Nezz

showing a step-by-step process for a transaction. The steps include Seller Proposal, Buyer Confirmation, Documents (with uploaded Bill of Sale, Purchase Agreement, and ID Verification), Payment, and Complete. The left sidebar includes menu options such as Dashboard, Activity, Deals, Escrow, Messages, and Support.

1

Designing Trust in High Value Transactions

Nezz - Digital Handshake

Designed a secure multi-state workflow that guided buyers and sellers through high value transactions while building trust at every step.

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Digital banking dashboard showing a total balance of $98,750 CAD, with a line graph of activity over 24 hours, a virtual Visa card with the last four digits 4242, recent activity of deposits and payments, and navigation menu on the left.

2

Integrating Banking into a Marketplace

Nezz - Banking Dashboard

Simplified a complex fintech ecosystem by designing an intuitive banking experience within a luxury marketplace platform.

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3

Onboarding that Teaches Before it Asks

Nezz - Onboarding

created a progressive onboarding journey that introduced users to the platform before requesting financial setup, reducing cognitive load and improving understanding.

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MORE WORK

Additional projects across web, mobile, and mission -driven experiences

Exploring user needs through thoughtful design.

A website banner with a maroon silhouette map of Pakistan, light blue background, and text that reads 'Where Dreams Learn to Fly' and 'Expanding access to quality education for underprivileged girls in Pakistan.' There are supporting buttons labeled 'Support a Child' and 'Learn More'.

URAAN FOUNDATION

Designing for Education and Impact

Uraan Foundation · UX/UI Design · Responsive Web

Designed a responsive web experience that brings Uraan Foundation’s mission to life through clear storytelling, intuitive navigation, and accessible pathways for people to learn, engage, and support.

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Multiple smartphones displaying various app screens, including maps, location search, and user profile interfaces.

POSTUP

Making Remote Work Easier to Navigate

UX Research · Product Design · Mobile App

Designed a mobile experience that helps remote workers quickly discover suitable places to work by simplifying search, filtering, and workspace information around the needs that matter most.

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Multiple mobile app screens showing a carousel-themed app interface with amusement park rides, login and signup options, and a welcome screen.

CAROUSEL

Designing Meaningful Connections Through Community

UX Research · Product Design · Mobile App

Designed a community-focused mobile experience that helps people build meaningful friendships through shared interests, with an emphasis on intuitive discovery, onboarding, and creating a welcoming user experience.

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